BUSINESS & BRAND

RESUME

Presented by: Laura Genova, MA

thecheekygenova, LLC


01

What I

Do

Laura Genova, MA, is a global marketing and communications expert with over a decade of experience working with best-in-class, multi-disciplinary organizations across 80 markets in public, private, government, and non-profits sectors.


Her diverse portfolio of clients come from a range of industries from the seas to the stars. She is well-known for her successful track record of smart risk-taking and agility. And respected by clients for bringing fresh, creative perspectives to technical teams that represent a myriad of functions.


Laura joins every project with optimism and levity, hence the name, the cheeky genova.

02

Work Experience

In-House Work

MITRE Corporation

  • Sr. Communications Outreach Specialist


Headfirst Companies

  • Sr. Marketing Manager


Interel

  • Sr. Group Marketing and Communications Manager


Achieving the dream

  • Assistant Director of Communications







⎼

Freelance Work

GLOBAL STRATEGIC COMMUNICATIONS, INTEGRATED MARKETING, BRAND CONSULTANT


Founder, CEO, & Chief MomtrEprEneur,

BacaLL & Bogie


Fashion & BEAUTY CONSULTANT

03

04

Skills & Expertise

MARKETING & digital strategy

COMMUNICATIONS & Public relations

brand identity

product development

management

CERTIFIED technical writing & editing

Business development & operations

strategic advising

FASHION & DESIGN



PARTNERS & CLIENTS

05

06

APPLYING A

Creative Team at Work

CREATIVE APPROACH

TO TECHNICAL WORK

Testing Fruits for Pesticides

LOGISTICS & SCOPE

07

RATE

  • Flat fee could include: literature review, team collaboration and interviews, content development, copy writing, technical editing, basic design

IN-HOUSE SUPPORT

  • Function/Team Leadership Role
  • Senior Content Creation/Contributor Role
  • Technical Writer/Editor
  • Strategic Advisor

Rate and role subject to discussion based on scope

SCOPE

  • Scope of work could include but is not limited to:

- Marketing, communications, and brand management

- Brand creation/update

- Marcomms and brand workshops

- Public relations and media

- Functional infrastructure building

- Stakeholder engagement and outreach

- Event design

- Executive advising




LAURA GENOVA, MA

CONTACT

ME

lpetrik2@gmail.com

609.970.1825

thecheekygenova, LLC

08

Smartphone and stethoscope on green background, medical apps